Branded Swag Kit: How To Create a Branded Experience

What is Company Swag?

Company swag refers to customized, branded merchandise or promotional items curated by a firm. They efficiently represent the brand’s identity while serving as a subtle yet effective marketing tool in the business world. These items, when given to employees, clients, or partners, help propagate a brand’s values and culture more than just a logo or a tagline ever could.

Why Your Business Needs Branded Swag

Branded swag isn’t just a trend; it is a powerful marketing and branding strategy. The exposure and reach it provides a brand are vast and influential. By having a physical reminder of your brand, you harness the opportunity to instill brand identity and loyalty among clients, partners, and especially employees. With the digital world cluttered with ads, brand swag breaks through the noise, offering a genuine, tactile connection with your brand.

How To Create A Company-Branded Swag Kit

What to Include in Your Company Kit

Creating a swag kit is an art. It needs to reflect your brand’s ethos and culture while being useful so that it doesn’t get thrown out like flyers and pamphlets. Consider incorporating these items:

Custom tote/bag – Eco-friendly, functional tote bags make for a practical swag item.
Hats – Wear branded hats casually & increase your brand’s visibility.
Bottles – Hydrate with style; reusable water bottles are a green choice and give your brand active visibility.
T-shirts and Hoodies – Comfortable branded clothing can be worn as a uniform or casual wear.
Business cards – A well-designed business card makes a professional impression at meetings.
Mugs – A daily-use item, branded cups keep your brand consistent in the office and home.
Stickers – Branded stickers can adorn laptops, bags, and other items, offering continuous exposure.
Other Items – Jackets, pens, embroidered and screen printed items are classic swag materials that are indisputably effective.

Benefits of Branded Swag

Branded swag is not just about marketing but also about creating a healthy, happy work environment and strengthening relationships. Some benefits include:

Improving morale – Everyone appreciates a gift, and branded swag can boost employee morale.
Reinforcing employee recognition – Gifting memorable swag to high-performing employees can serve as recognition of their efforts.
Enhancing onboarding experiences – Swag kits can make the onboarding process more memorable for new hires, leaving a lasting impression.
Protecting and maintaining company culture – It keeps employees connected to the brand, fostering a sense of belonging.
Demonstrating client appreciation – A thoughtful swag kit can work as a token of gratitude towards loyal clients.

Swag Kits for Different Audiences

Here are some ideas for personalized swag kits according to the recipient:

For Employees

New Hire Swag Kit – A warm welcome to your company culture
Holiday-Inspired Swag Kits – Celebratory moments during the festive seasons
Employee Appreciation Swag Kits – Recognize employees’ effort and contribution.
Work From Home/Remote Work Swag Bundle – Homely yet professional items for the remote work setting.

For Clients

Client Appreciation – Thank them with a branded souvenir.
Client Onboarding – Start a successful working relationship with a thoughtful gesture.
Client Outreach – Strengthen your relationship with clients.

For Partners

Partner Onboarding – Begin a fruitful partnership with a bang.
Partner Celebration – Cherish milestones and celebrate success together.
Relationship Building – Maintain your affiliation with a constant reminder of collaboration.

How to Create Branded Swag Items for Your Clients or Employees

Creating perfect branded swag is an iterative process. We recommend you work with a custom print shop like Printwell to ensure high-quality customizations. At Printwell, we meticulously reflect your brand’s image and ethos with superior-quality products.